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For our final story telling project, we paraded the Woodfield Mall watching children interact with Santa Claus, observing the general shopping experience during this holiday season, and interviewed Joann Rose, a woman who works at a kiosk in the mall.
To tie Lewis University into the production, we interviewed the Economics professor, William Marker. Despite the hardships that we dealt with creating the video, our discovery wasn’t very surprising.
Rose gave us a reality check that small businesses have a hard time withstanding the season and many go under due to lack of sales. Marker predicted holiday sales and told us about how people just are not going to spend much this year due to the recession that we are still in.
According to CNN Money, 49% percent of people will spend less on Christmas gifts than they did last year and 51% will donate less to charitable contributions.
People tend to lose sight of what Christmas is really about. It’s about surrounding yourself with the people you love and care about the most. By doing that, people are still able to feel the love and comfort aspect of the holidays without using credit cards and emptying their wallet to do so.
Have a Happy Christmas everyone!
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